Marketing

Social Media Specialist - Wonderfold

Irwindale, California
Work Type: Full Time


About Us

We produce one of the top trending stroller wagons, featured on Good Morning America, BuzzFeed and ABC. At Wonderfold, we strive to create top-quality products that our customers love while fostering a team environment that allows our employees to be their best selves. As our company continues to grow, so does our team! We are looking for a fun and creative individual to join our Marketing team through the Marketing Assistant / Social Media Specialist role!  


About the Role

Our Marketing team is passionate about what we do and how to increase our brand engagement while working collaboratively as a team. This is where you come in! Are you a creative and energetic individual ready to grow our social media presence while engaging with our customer base. We are looking for a candidate with 2+ years of experience in Marketing and Social Media. 


A requirement for the job includes experience using TikTok, Instagram, and Facebook and creating engaging videos on each of these platforms. This role will play a key part in representing our brand across our social media platforms. The ideal candidate will enjoy being on camera with an engaging personality. We would also love it if you have previous experience in the E-commerce baby industry! Keep reading below to learn more!



In a typical day, you will:

  • Use social media marketing tools to create and maintain the company's brand.
  • Work with the Marketing team to develop social media marketing campaigns.
  • Have an interest and ability to be on camera for our social media platforms.
  • Proudly represent Wonderfold true to our mission and values when engaging across our platforms.
  • Create, post, and schedule content (videos and images) for the company's target market, ensuring that content aligns with customer trends, market changes, and other factors to increase engagement. 
  •  Analyze and identify strategic weaknesses in the company's digital marketing plan and social media strategy and create recommendations for strategy enhancements. 
  • Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares and/or likes, while measuring a campaign's performance against the KPIs. 
  • Be a knowledge expert in social media trends and ensure the company’s marketing activities are up to date
  • Interact with customers via the company's social media accounts. This includes:
    • Responding to direct messages, comments, and commenting on tagged content. 
    • Follow online conversations regarding the company's social media accounts and Facebook groups to solve customer concerns using social media platforms. 



To qualify for this job, you must have:

  • Bachelor's Degree in Marketing or related field preferred
  • 2+ years of experience in a similar position
  • Experience using various social media platforms such as Instagram, TikTok, Facebook, YouTube, and Pinterest.
  • Experience creating short-form videos, i.e., Reels and TikToks.
  • Experience using tools to track and analyze social media platforms.
  • Strong verbal and written communication skills are essential for this position.
  • Strong organizational and time management skills. 
  • Ability to research, track, and learn social media trends, tools, and techniques to manage the company's online presence. 
  • The ability to uphold real-time online conversations is necessary for this position.
  • Light graphic design, photo editing, and video editing skills.


What Wonderfold offers you:

  • Medical insurance
  • Life insurance
  • Paid Time Off
  • 401K with up to 3% match
  • Generous monthly bonus structure 
  • Flexible workday schedule
  • Great company culture with opportunity for growth 




EEO Statement:

Wonderfold is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual, or any other protected group status or non-job characteristic as directed by law.

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